Retail is a service or sales of readily available products to customers or consumers for their own consumption. Retailers are the companies that purchase finished products from wholesale companies and sell products or goods to the end customers who use it for their own purposes rather than selling it to other people.

Retail supply chain flow is as follows

Manufacturers produce finished goods from raw materials by the use of automatic machines or labors
Wholesalers purchase finished products from manufacturers and sell them in large quantity to retailers
Retailers buy products from wholesalers and sell in small quantity to consumers
Consumers buy products from retailers for their own use.

Case Studies